[TUNE-OUT.com] A response to “Australian Music In Tune”
Jared Madden and Adam Purcell, two guys from Newcastle Australia, have set up a site tune-out.com in response to the Australian music industry’s documentary Australian Music In Tune … this is the documentary that Lindsay McDougall from Frenzal Rhomb claimed he was tricked into participating in. Lindsay does not support the message of the video, which also features artists such as Powderfinger, Silverchair, The Veronicas, Gyroscope, Grinspoon and other high profile acts from Australia.
Jared and Adam are calling for people to put their signatures to the letter which is posted on tune-out.com calling for the Australian music industry to stop complaining about declining CD sales and stop blaming music piracy, which Adam and Jared believe is not the main reason (although we can’t discount that it is a contributing factor) behind record labels’ financial woes.
The message tune-out.com is sending to the Australian music industry is that they need to modernise their business, get with the times, realise that what worked ten, twenty years ago isn’t working so well in this digital era.
All businesses need to continually revise their business plan and adapt to changing conditions and consumer buying habits and the such; however in this case the music industry has taken a different approach and slumped to the floor crying “It’s all your fault!”.
To the record labels: Here’s a tissue. Dry your eyes. Hire some marketing people, promoters, CEOs etc who have some vision and understanding of the world we live in now - and sort out your own problem; don’t put it back on us. We just want music, the way we want it - not how you think we should have it. And certainly not with your baggage attached to it. Get over it already!
I am the 127th signatory on the letter - add your name to the list now!
May 12th, 2008 at 9:27 pm
Thanks for bringing our attention to this. Signature added!
May 14th, 2008 at 1:00 pm
[…] [TUNE-OUT.com] A response to “Australian Music In Tune” […]