Social Technographics

OK so I know this is year-old news but I was looking for this information a few weeks ago and couldn’t find it. Thanks to Matthew Hodgson for pointing it out to me.

The information was a segmentation model of users or what Forrester refers to as consumers in regards to social technologies with the following user groupings:

  • Creators
  • Critics
  • Collectors
  • Joiners
  • Spectators
  • Inactives

View the original article: Forrester’s new Social Technographics report

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