Still, I can see the rationale behind putting up fences (literally and figuratively). You don’t want people to jump across your park fence without paying an entrance fee. Sometimes, making it a little more difficult for users to get somewhere has a reason behind it. Take terms of use, for example. Websites don’t display the document directly anymore; they just link to it from the signup page with a checkbox saying “I understand the terms and conditions.” It’s all well and good for the user when he signs up — it speeds things along. But it also makes it seem okay for the user not to read the terms, which might lead to unwanted consequences in the long run.

Matt touches on a building block of marketing in that you build something in response to a target market/users needs or problems. Then it truly fits and will probably sell itself.

The old saying “Build it and they will come” no longer applies.

Basically the idea is to observe the users of your software, and see where they go (regardless of, and often against, your wishes) and then build them pathways that match their desires.