Cook your damn chicken

It’s like if a bunch of people had eaten chicken all their life and then you come along and suggest cooking it, and they reject that idea because it takes too long and seems unnecessary, but you knew cooking it would put an end to the ceaseless Salmonella poisoning?

That’s what UX is like. It’s not something extra, it’s something you’ve been missing, and its omission is a reason why your “tried and true” approach continually results in misaligned, mediocre, unsatisfactory and poor quality products and services.

It’s not someone dragging another chair up to the table, it was already there and was vacant for too long.

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